PASADENA, CA – Toyota Motor Corp.'s Lexus luxury division has been renowned for premium customer service since its inception in 1989. But Lexus-style deluxe perks are beginning to show up at competitors' dealerships. Freebies such as cappuccino and car washes are offered to keep buyers happy and, more importantly, keep them coming back. Bob Carter, Lexus group vice president and general manager, admits trying to keep the luxury brand's storied level of customer service ahead of the pact ...
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