ASHEVILLE, NC – Ford Motor Co. is targeting its new Lincoln luxury lineup at “self-made, optimistic people for whom life is full of opportunity,” says Mike Richards, general marketing manager-Lincoln Mercury. During the development of the new lineup, which includes the MKX cross/utility vehicle, redesigned Navigator SUV and MKZ midsize sedan, Richards and his team identified three distinct groups of luxury buyers, he says here at an event to launch the new models. The first he describes ...
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