Johnson Controls Inc. has brought science into its interior design for the future. For the last three years, market research has played a bigger role in operations at the Burscheid, Germany, design studio, where JCI prepares products for European auto makers. Hendriks: Design is not just making something look good. "At first, some people worried that creativity would suffer when we brought in marketing," says Han Hendriks, head of the design and research operation. "But it has had ...

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