It’s no secret that the U.S. Big Three have been losing market share for quite some time. However, that erosion accelerated in the second half of the 1990s and since 1995 new vehicles sold by the rest of the industry have gone from about a 1:4 to 1:3 ratio. The outlook for the next three years also bodes well for the rest of the industry, with market share for the non-Big Three companies projected to rise to 39% by 2005 from about 37% this year, according to DRI-WEFA forecasters. ...

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