As Chrysler Group prepares to sell its first family of large rear-wheel-drive vehicles, marketing efforts center on how to combine the need for two distinct messages for two different groups of potential buyers. Chrysler 300C presents a marketing challenge. Crafting a campaign to convince buyers rear-wheel drive is a better alternative presents a challenge, says Joe Eberhardt, Chrysler executive vice president-global sales, marketing and service. “I’m not sure whether you can ...
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