As Chrysler Group prepares to sell its first family of large rear-wheel-drive vehicles, marketing efforts center on how to combine the need for two distinct messages for two different groups of potential buyers. Chrysler 300C presents a marketing challenge. Crafting a campaign to convince buyers rear-wheel drive is a better alternative presents a challenge, says Joe Eberhardt, Chrysler executive vice president-global sales, marketing and service. “I’m not sure whether you can ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.