DETROIT – When Ferrari SpA purchased fellow Italian auto maker Maserati SpA in 1997, the plan all along was to return to North America with a product that would generate excitement among American buyers in the Maserati nameplate. On Jan. 6, 12 years after Maserati pulled out of the U.S. market, the company marked its comeback by rolling out not one but two new products for the U.S. ’02 model year. Luca di Montezemolo, president of both Ferrari and Maserati, says his company is proud of ...
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