Mazda North American Operations CEO Jim O’Sullivan wishes people would stop asking him when the auto maker will bring a hybrid-electric vehicle to market. He would rather be asked why other Asian auto makers aren’t launching a diesel in the U.S., as Mazda plans to do in early 2013. “Diesel to me is a better opportunity for the masses than some of the other stuff,” O’Sullivan tells Ward’s at the recent North American International Auto Show in Detroit. U.S. consumers prefer diesels ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.