SOUTHFIELD, MI – Minivans are dead, or at least that is what Mazda North American Operations thinks. In its ongoing marketing quest to boost its zoom-zoom image, the auto maker has eschewed the word minivan and instead is calling its new 6-passenger Mazda5 an MAV, for multi-activity vehicle. (See related story: Mazda Lineup Addresses All Midsize Needs) The new Mazda5 MAV Built on the Mazda3 small-car platform, the diminutive Mazda5 maximizes space, offering three rows of seating, ...

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