The Advertising Standards Authority ruled Mazda Motors Corp. of New Zealand breached the Road Safety in Advertising Code with a TV advertisement showing a boy riding a bicycle without a helmet. The ad features a Mazda vehicle being driven along a winding road, with a voiceover that says: "You have to look at the world through different eyes." It then cuts to the child riding a bicycle without a helmet. Mazda's advertising agency says the child represents the vehicle’s driver as a boy ...

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