The Advertising Standards Authority ruled Mazda Motors Corp. of New Zealand breached the Road Safety in Advertising Code with a TV advertisement showing a boy riding a bicycle without a helmet. The ad features a Mazda vehicle being driven along a winding road, with a voiceover that says: "You have to look at the world through different eyes." It then cuts to the child riding a bicycle without a helmet. Mazda's advertising agency says the child represents the vehicle’s driver as a boy ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
LisaWilliamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.