Mazda Motor Corp.’s efforts to cut costs by sharing vehicle platforms with Ford Motor Co. didn’t pay off as expected, says the Japanese auto maker’s top engineer. Savings from high volumes “proved illusory,” Seita Kanai, director-research and development and president of Mazda Engineering & Technology Co. Ltd., tells Ward’s in an interview. Kanai, who headed up the Mazda6/Atenza program that kicked off the auto maker’s “Zoom-Zoom” brand strategy centered on the concepts of stylish, ...
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