LAGUNA BEACH, CA – Mazda North American Operations is “in a crisis as a company” and in “survival mode,” says a top executive who, despite the dire assessment, vows the Japanese auto maker will emerge from the current economic crisis stronger than ever. Although Mazda’s U.S. sales in March were down 31.0% vs. year-ago to 21,974 units, according to Ward’s data, the auto maker outperformed the industry as a whole, which saw sales plummet 34.2% on 855,358 deliveries. Mazda’s top seller for ...
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