GENEVA – Now that Mazda Motor Corp.’s vehicles are starting to look like a family, it's time to give them their own personalities, says Moray Callum, general manager-Mazda Design Div. "There was a concerted effort a few years ago to try and consolidate the design into a recognizable Mazda look, and I think that really has been successful," says Callum in an interview at the Geneva auto show (see related story: Mazda Looks to Keep Ball Rolling in Europe). "We wanted to send a message that ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.