GENEVA – Now that Mazda Motor Corp.’s vehicles are starting to look like a family, it's time to give them their own personalities, says Moray Callum, general manager-Mazda Design Div. "There was a concerted effort a few years ago to try and consolidate the design into a recognizable Mazda look, and I think that really has been successful," says Callum in an interview at the Geneva auto show (see related story: Mazda Looks to Keep Ball Rolling in Europe). "We wanted to send a message that ...

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