Mazda Sales (Thailand) Ltd. aims to boost sales this year by 70% to reach 14,000 units. The increase will be driven by Thailand's expected 3.5% economic growth and Mazda's plan to launch the Mazda Protege 323 G-Force 1.6L sports sedan with a campaign aimed at students, officials say. Mazda also plans to add five showrooms in Bangkok in the next six months, taking its total Thai dealer network to 75. It will introduce a quality service program at its 15 service centers.

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