CHARLESTON, SC – In the first-quarter sales race for luxury-vehicle supremacy in the U.S., Daimler AG’s Mercedes-Benz marque trailed perennial champ Lexus by 236 units. Not that anyone at the tri-star brand is counting. Because they’re not. The luxury-vehicle market “is not a numbers game,” says Ernst Lieb, president and CEO of Mercedes-Benz U.S.A. Inc. Delivering products worthy of Mercedes’ iconic reputation is its own reward, Lieb tells Ward’s. And the pursuit of claiming the No.1 ...
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