Mercedes-Benz U.S.A. Inc. names Scott Keogh, former general manager for DaimlerChrysler AG’s Smart minicar U.S. operations, as general manager-marketing communications. In this newly created role, Keogh will hold responsibility for developing the auto maker’s strategic communication plans, including market positioning of the Mercedes-Benz brand and its individual products. He also will oversee the auto maker’s national marketing communications, regional advertising and market research ...
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