Ford will not let its Mercury nameplate go the way of DaimlerChrysler’s Plymouth brand, which died last year, or GM’s Oldsmobile, which goes away next year. At last week’s Chicago Auto Show, Ford President Nick Scheele was emphatic that Mercury is a great brand with a long history and a bright future. True, Cougar is going away and Mercury car sales were down 13% in 2001 from the year before. But the revitalization of Mercury will be led by product. Scheele says Mercury will have six new ...
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