Mercury will continue its trend toward urban chic, courting youth along the way, but it won't abandon the generation that went before, says Lincoln-Mercury President Mark W. Hutchins. “I think, over time, you're going to see Mercury go into the brand personality of a Mountaineer or a Cougar,” Mr. Hutchins says, referring to the line's sport/utility vehicle and midsize specialty car — both of which have undergone changes to attract urban dwellers. But Grand Marquis, the large car popular ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.