Mercury will continue its trend toward urban chic, courting youth along the way, but it won't abandon the generation that went before, says Lincoln-Mercury President Mark W. Hutchins. “I think, over time, you're going to see Mercury go into the brand personality of a Mountaineer or a Cougar,” Mr. Hutchins says, referring to the line's sport/utility vehicle and midsize specialty car — both of which have undergone changes to attract urban dwellers. But Grand Marquis, the large car popular ...
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