Can a name be too well known? In a world where marketing gurus spend sleepless nights trying to figure out how to make household names of products, Mazda is swimming against the tide. The auto maker is preparing to launch the all-new '06 MX-5, the first new-from-the-ground-up version since 1989 of the popular roadster known as the Miata in North America. This reincarnation of a cult car is slightly bigger, not much heavier and engineered to be peppier and more dynamic on the road. The ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.