An obscure Star Trek episode from the 1960s in which children age with excruciating slowness has Ford Motor Co. rethinking the auto industry’s future. Sheryl Connelly, Ford’s global trends and “futuring” manager, draws a parallel between the TV show and the behavioral trend suggested by the “Millennial” generation – defined by Ford as consumers under 30 years of age. Unlike previous generations, Millennials value experiences more than possessions, Connelly says, noting Generation X ...
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