CANBERRA – Mitsubishi Motors Australia Ltd. says its “Better Built, Better Backed" marketing campaign is showing early signs of success as customers return to showrooms. President and CEO Tom Phillips says the 3-month-old campaign is delivering results that are raising morale and optimism. "In the past two months, the survey of people who think Mitsubishi Motors will stop manufacturing in Australia has dropped considerably to 54%, down from 80% in December," he says. "This is a much ...
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