TOKYO – Expectations were not high three years ago when Osamu Masuko took over as president of Mitsubishi Motors Corp. The auto maker had just completed its third restructuring plan in six years and was facing a ¥128.5 billion ($1.2 billion) operating loss, raising its 2-year shortfall to ¥225.4 billion ($2.1 billion). Additionally, Mitsubishi’s global sales had fallen 20% over the previous five years, and nine months earlier partner DaimlerChrysler AG was forced to pack its bags and ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
LisaWilliamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.