DETROIT -- At last October’s Tokyo Motor Show, Rolf Eckrodt new Mitsubishi Motors Corp. chief operating officer, just shy of a year on the job, took the stage to the strains of the Beatles “Magical Mystery Tour.” The musical selection is one indication that the beleaguered automaker may possess a touch of self-awareness, not to mention a working sense of humor. Indeed, Mitsubishi has been on a bit of a magical mystery tour. The song, however, raises the question of whether the odyssey ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.