I love my job and have had a very rewarding career, but I’d chuck it in a second if I could run a new-car program. New product is the lifeblood of this industry because customers love to buy the latest and greatest cars. One reason companies such as Toyota, Nissan and Honda continue to gain market share is they refresh their brands with more new products every year than Detroit’s Big Three. A key reason they’re able to do this is they have fewer brands. GM has eight brands in the U.S. ...

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