Part of Toyota’s new “Moving Forward” ad campaign aims to nudge up the brand’s so-so dealership customer satisfaction ratings. So says James Lentz, group vice president-marketing for Toyota Motor Sales U.S.A. Inc. Toyota’s “Carpool” TV commercial. “Moving Forward” is a wide-ranging campaign that includes more than 20 TV commercials featuring vignettes of life (from mountain climbing to marriage), humor (not a mainstay of previous Toyota advertising) and cross-cultural pitches ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.