FRANKFURT – The overhaul of the Volkswagen and Audi brands in North America starts at the top, with fresh faces, attitudes, products and a greater regional focus, says the man responsible for revamping the big picture. β€œIn North America we definitely have to improve our position in terms of sales and marketing and the brand positioning,” says Bernd Pischetsrieder, the 57-year-old CEO of Volkswagen AG. A key step is a management overhaul both in Wolfsburg, Germany, (where VW is ...

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