Purchasing one of the world's more prestigious sport-utility vehicle just became easier in the eastern Los Angeles area with the opening of Land Rover Riverside, one of the newest Land Rover retail outlets in the U.S.

Land Rover Riverside officially opened for business on May 1. This new auto retailer is one of 132 U.S.-based Land Rover retail outlets and is the 90th of Land Rover's critically acclaimed, exclusive facilities known as Centres.

Land Rover Riverside will market Land Rover's British-built Range Rover and Discovery Series II four-wheel drive vehicles, along with the immensely popular Certified Pre-Owned Land Rovers.

The retailer will also begin selling Land Rover's Freelander model, a small, premium sport-utility vehicle, when it becomes available in the U.S. for the first time later this year. Freelander is currently Europe's best-selling small sport-utility vehicle.

Tom Lokovic, Land Rover Riverside's centre manager, said, "We're very proud to open Land Rover Riverside. Land Rover Centres offer much more than the typical sport-utility purchase and ownership experience. Land Rovers are exclusive, capable vehicles that are designed to take you virtually anywhere, both on- and off-road. If you are shopping for a truly special new or pre-owned vehicle, Land Rover Riverside can help you become part of the Land Rover family."

Land Rover Riverside is located at 3070 Adams Avenue in Riverside. The new Land Rover Centre's two-acre property includes a distinctive 12,000-square-foot showroom and service facility and a special off-road Demonstration Course that is designed to let potential customers experience for themselves the remarkable off-road capabilities offered by Land Rover's four-wheel drive vehicles.

All Land Rover Centres are built to resemble ski lodges or hunt clubs, and are designed to convey the deep sense of outdoor adventure that's offered by the Land Rover lifestyle.

The Land Rover Riverside staff includes Centre Manager Tom Lokovic, as well as two parts representatives, a service writer, two technicians, two administrative personnel and two Sales Guides. All staff members are sport-utility experts and four-wheel drive enthusiasts who have undergone extensivetraining in order to understand Land Rover's products, values and 50-plus-year company history. They are tasked with providing all Land Rover owners and potential customers with the best sales and service experience possible.

Every Land Rover Centre offers not only new and Certified Pre-Owned Land Rovers, but all of the accessories that complement these vehicles as well.

Land Rover Vehicle Kit is a collection of fit-for-purpose accessories such as brush bars, roof racks and alloy wheels that have been engineered specifically for Land Rover vehicles.

Land Rover Gear, a complete line of merchandise that includes travel and business accessories, and clothing for men, women and children, is also available.

Land Rover buyers who purchase their vehicles from Land

Rover Riverside are invited, along with their families, to attend special, owner-exclusive off-road driving days, sponsored by the retailer, called WHEELS events, that are held throughout the year. Land Rover Riverside will offer as many as four such events per year.

All Land Rover owners also receive complimentary copies of the "Land Rover Journal" as well as invitations to participate in off-road driving instruction courses held year-round at Land Rover's two U.S.-based driving schools. Land Rover owners are also invited to take part in life-changing off-road expeditions called Land Rover Adventures -- the most exciting range of off-road travel opportunities on the planet.

These exclusive travel vacations, hosted by Land Rover, take owners and their families to dramatic and beautiful destinations in Africa, Asia, Australia, Europe and South America.

Land Rover Riverside is the 18th California-based Land Rover retailer and the fifth such facility that serves the Los Angeles area.

Other Los Angeles-area Land Rover retailers include Anaheim-based Land Rover Anaheim Hills; Encino-based Land Rover Encino; Los Angeles-based Hornburg Jaguar, Inc.; Pasadena-based Symes Cadillac, Inc.; and Redondo Beach-based Land Rover South Bay.

Land Rover Riverside is owned and operated by the David A. Campbell Corporation. Land Rover North America, Inc., established in 1986, imports and distributes Range Rover and Discovery Series II vehicles manufactured for sale in North America by Land Rover Group Limited in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich.