Jacques Nasser was a stickler for detail. Yet during his nearly three years as president and CEO of the Ford Motor Co., Ford faced one disaster after another, with a ruinous impact on its image: Glitch-filled new-vehicle launches, a galaxy of recalls, the infamous Firestone/Explorer tire debacle, and poor results in customer initial quality surveys. To paraphrase a Ford advertising boast, “Quality is Job 1” has become “Quality, What’s That?” Nasser is now gone, forced out in a ...
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