PALM SPRINGS, CA – To be the benchmark American minivan, Toyota Motor Corp. set out to develop a new Sienna that literally offers more for about $1,000 less. New Toyota Sienna enjoyed engineering efficiency. “It’s a tremendous new product – bigger, faster, wider, better gas mileage and a thousand dollars less money," says James E. Press, chief operating officer, Toyota Motor Sales U.S.A. Inc. (see related story: Sienna is Soccer Mom Nirvana) The ’04 Sienna starts arriving in ...
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