TURIN — Peter Augustsson is an honest man. “It's not possible to starve a company to success,” says Saab's new president and chief officer, reflecting candidly on the 1990s, a dark decade when General Motors Corp. backed away from investing in Saab Automobile AB. Between 1990 — when GM bought 50% of Saab — and 2000, sales effectively remained static at around 130,000 annually and, despite cutting workers, losses mounted. This, at a time when European rivals BMW AG, Audi AG, Mercedes-Benz ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.