PARIS – To survive the global financial crisis, Nissan Motor Co. Ltd. is moving profitability down a notch and managing its business to conserve cash, but the push to establish itself as the industry’s leading electric-vehicle maker continues. Nissan has reduced capital spending, but “we have not stopped any product programs in Europe,” says Pierre Loing, vice president-product strategy and planning, Nissan Europe. Top management’s goal is conserving cash, followed by profitability, ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.