DETROIT – With nearly a year before Nissan Motor Co. Ltd.’s first-ever fullsize pickup, the Titan, goes on sale, a significant fact surrounding the truck’s launch has been lost in the hype: company execs insist 70%-75% of Titan sales must be captured from other brands. In two words, that means "Big Three." Ford Motor Co., General Motors Corp., and DaimlerChrysler AG are the only established players in the U.S. fullsize truck market, with a bit role played by Toyota Motor Corp. and its ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.