General Motor Co. thinks the hot-selling Chevrolet Camaro will overtake the Ford Mustang, its principle competitor in the segment, but does not intend to increase production of the car to meet such brisk demand. “The trick here is to keep this product hot,” says Susan Docherty, GM’s newly minted U.S. sales chief. Docherty says the auto maker must resist temptation to “build, build, build,” and fall into the perception “an unlimited number of customers” exist for Camaro, which GM brought ...
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