Zero percent financing offers have sparked sales nationwide, but they’ve been especially critical in reviving the market in the Northeastern U.S., hit hard in the wake of the Sept. 11 terrorist attacks on New York and Washington. "For the first week after Sept. 11 our sales dropped 40%," says Brent Dewar, Northeast regional sales manager for General Motors Corp. Service shops also saw business fall off abruptly, especially in Manhattan, closed to incoming traffic for days following the ...

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