The 100,000-unit club is shrinking. An analysis of Ward’s data indicates 2009 likely will see about half as many light-vehicle nameplates achieve the magical 100,000-unit full-year sales milestone as the U.S. market witnessed in 2004. This outcome is not surprising in a climate marked by a 25.3% drop in deliveries, year over year, through October. But the psychological effect of missing the mark is unavoidable. “The 100k threshold is like the stock market’s 10,000 – kind of arbitrary ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.