Adam Opel AG is initiating a new marketing campaign to help improve the auto maker’s image with European car buyers. The offensive, which gets underway in February, includes a new Opel emblem and the theme, “Fresh Thinking for Better Cars.” Opel has high expectations for the new ad campaign, which it hopes will project the brand in a more self-confident manner. “There is a fresh wind blowing at Opel, (and) we want to pass this message on to the public,” says Opel Chairman and Managing ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
LisaWilliamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.