Payment-protection incentives unveiled today by Ford Motor Co. and General Motors Corp. will motivate fence-sitters, but their capacity to attract new faces is marginal, a market consultant says. The reason? “Hyundai’s stolen a lot of that thunder,” says Dennis Bulgarelli, director of Boston-based consultancy Compete Inc., which monitors the behavior of vehicle shoppers. Hyundai Motor America’s Assurance program, launched in January, covers a customer’s payments or allows a customer to ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!

For pricing and subscription information please contact
Amber McLincha by email: or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

Already registered? here.