PARIS – Automobiles Peugeot gets a new slogan and a restyled lion logo for 2010, as it remakes itself in an attempt to grow from the world’s 10th largest brand to 7th place by 2015. The new tagline “Motion & Emotion” is in English, so it can work in the auto maker’s 160 different markets. Growth outside Europe is essential to Peugeot’s plans, as sales in Western Europe are expected to fall somewhere below 10% in 2010, says Jean-Marc Gales, general manager of the Peugeot brand. To ...
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