The amount of plastic used in cars could level off — or the market could explode if suppliers and automakers can make the next technological leap, a top Dow Automotive executive says. “If we don't have innovation, the plastic content of cars will remain at about the 250-lb. average of today,” says Lawrence A. Denton, global president of Dow Automotive. “With new technology, it could go to 500 lbs.,” he forecasts. Mr. Denton says Dow is investing millions of its overall $800 million ...

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