A survey by R.L. Polk & Co. finds owners of ’03 model vehicles made by General Motors Corp., Ford Motor Co. and the Chrysler Group to be the most loyal buyers. Polk’s ’03 mid-year consumer-loyalty rankings indicate domestic models dominate in all but two of 12 vehicle segments – prestige luxury car (BMW 7-Series) and sports car (Mercedes-Benz SL). From October 2002-March 2003 GM led the manufacturer loyalty category, with 68.7% of those surveyed saying they were repeat purchase or ...
Premium Content (PAID Subscription Required)
"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!
Current subscribers, please login or CLICK for support information.