On the summer solstice, General Motors Corp. staged several high-profile events including a rock concert in New York City's Times Square – all to hype the introduction of three new vehicles, particularly the Solstice, Pontiac's first 2-seat roadster. The June 21 performance in outdoor advertising's epicenter featured the band Jet – which Rolling Stone magazine calls “rock's new party boys” – as well as an interactive multi-media billboard and stage, a light show and pyrotechnics. (See ...

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