ATLANTA – Kia Motors Corp.’s move away from frugality and toward more upscale models means premium models could be on the horizon, a company executive says here. “The brand is still not there, but things are changing,” says Steven Hirashiki, senior product strategy manager-Kia Motors America for the ’11 Sorento cross/utility vehicle. Kia’s sister brand Hyundai stepped into the premium realm last year with the Genesis large sedan, but up to now Kia has stuck with its strategy of appealing ...
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