PORTLAND, OR – Hyundai Motor America’s move toward luxury branding will depend on how easily the auto maker’s ultra-convenient customer-service program can be expanded, a top executive says. The service includes a “your-time, your-place” vehicle demonstration by dealers, who deliver the Equus premium large sedan to a potential buyer’s home or office. There also is an “at-your-service” free maintenance program, where the dealer picks up a car from the owner, leaving a Genesis or Equus model ...
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