Automakers are holding the line on prices for vehicles they're selling in the U.S., at least on paper. Base prices increased an average of only $10 from '98 to '99, according to a Ward's sales-weighted analysis of prices — that's actually about $280 less than inflation would suggest. The estimated average base price for a light vehicle in '99 is $20,204, compared to $20,194 for like '98. The study covers all vehicles for sale in '99 with announced base prices and uses Ward's segmentation ...

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