Sub-prime isn’t “sub” anymore. Nor is it all that special in today’s economy. Sub-prime lending, also called special financing, is riding a wave that has become a high dealer delivery and profits priority in nearly all markets, experts say. Mark Floyd, AmeriCredit COO: Dedicated sub-prime centers work best. In the largest population areas, says AmeriCredit’s chief operating officer, S. Mark Floyd, “It’s advisable that franchised dealers set up dedicated special-finance centers ...

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