A frequently asked question in Malaysia’s motor industry is whether national auto maker Perusahaan Otomobil Nasional Bhd (Proton) is ready for the Assn. of Southeast Asian Nation’s Free Trade Area (AFTA) pact. As far as Proton CEO Tengku Tan Sri Mahaleel Tengku Ariff is concerned, the company not only is ready but also plans to expand beyond Malaysian shores. Proton will soon be selling its passenger car in China. The expansion strategy will make Proton a cost-efficient car ...

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