ROMULUS, MI – Dave Schembri figures if Mitsubishi Motors North America wasn’t first to offer a year’s worth of gasoline to vehicle buyers, “someone else would beat us to it.” So as rising fuel prices started disconcerting consumers, MMNA quickly put together a novel incentive plan dubbed “Gas Comes Standard,” says Schembri, the auto firm’s executive vice president-sales and marketing. (See related story: Buy Mitsubishi, Get Tanked) “There are a lot of confusing incentive offers out ...

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