General Motors Corp.’s Cadillac brand was most improved in the 2003 Total Quality Index survey by research firm Strategic Vision of San Diego. The survey of 31,000 new-vehicle owners who bought ’03 models in November and December of 2002, finds the entire vehicle-buying experience defines consumers’ perception of quality, not just one part. Among brands, BMW ranked highest, followed by Cadillac, which placed ahead of luxury competitors Lexus and Mercedes. Cadillac was the most-improved ...
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