KIRCHHEIM, Germany – Every day, Recaro GmbH & Co. KG does a delicate dance with the notion of “volume” manufacturing. The specialty seat producer needs incremental volume growth for survival, but in closely measured doses. Too much of a good thing could diminish the brand’s image in a marketplace where enthusiasts covet Recaro seats. Not enough, and the company faces the threat of stagnation. By any definition, Recaro is not a high-volume producer, nor does it intend to become one. ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.