GENEVA — Nothing hurts Ford Motor Co. or Volkswagen AG more than these figures: in 1999, Renault SA sold 284,000 Megane Scenics, almost half the 600,000 Megane variants produced. Launched as long ago as 1996, the Scenic, as the first small multi-purpose vehicle (MPV), has been a smash hit for Renault, generating brand interest while earning the overt envy of all its rivals. Ford planned a Focus-based rival, just as VW responded with a Golf MPV. Both were reacting to the Scenic. ...
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