Buyers would be willing to pay about $2,000 more per vehicle if auto manufacturers and dealers would meet their needs, according to researcher Miller-Williams Inc.’s Auto Buyers’ Expectations 2002 report. “What we have learned from the research is that 63% of auto companies’ market approach are missing their mark with today’s auto buyers,” says Amy Ferraro, project director and research analyst of Miller-Williams Inc. Ferraro says many auto companies have put too much emphasis on ...

Premium Content (PAID Subscription Required)

"Printer-friendly" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
•Medium- andheavy-duty truck volumes
•Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.